The Hair Health Essentials help women all over the world achieve healthy beautiful hair. It's a female founded and female focused brand ensuring that everyone can have access to the hair knowledge.
In this portfolio project, my primary goal was to seamlessly translate the essence of the brand and the specific attributes of the hair conditioner into captivating CG product images. Armed with only the package dimensions and a brief brand description, I embarked on the challenge of crafting visuals that not only accurately represented the product but also conveyed a sense of luxury and efficacy. My aim was to go beyond the ordinary and create images that not only fit seamlessly into e-commerce platforms but also stood out, telling a visual story that would resonate with potential customers. Through careful consideration of design elements, lighting, and product positioning, I showcased the hair conditioner in a way that would enhance its appeal and contribute to a compelling online shopping experience.
