Nordhom.
Nordhom is a home decor brand and a lifestyle boutique where creativity and design are a top priority. They aim to provide customers with special products that enhance their living space. The website takes users on a journey that allows them to see the seasonal campaigns and collections from the main screen.
The Problem Space
Being a relatively new brand, one of the main challenges Nordhom faces is the lack of loyalty and creating trust with their customers. Product returns due to the lack of clear visual descriptions is one of the issues the company faces.
The Goal
Create responsive design and a seamless and elegant user experience for a home decor online store. Provide clear descriptions and close-up imagery showing products in the smallest details. Convert shoppers into paying customers by minimizing returns and maximizing customers' understanding of the product. Balance placement of elements within the page to introduce new products.
Main Screen
For the main screen, I prioritized a short clear description along with the scrollable section including customers' favorites according to the analytics.
I proceeded with the Lighting section, made sure there is a call-to-action button, and added a selection of products with the highest click-through rate. For the products that had style variations, I also introduced the "Choose options" button, so that customers could see that there are more versions of the same product to explore.
Further, I included one of the most popular white ceramics collections, the CTA button, and a short selection of products from the collection. The last section included the website collections to save customers scrolling time and introduce the rest of the products.
Other Elements
I added some details to further refine the seamless user experience.
Every collection page included the links to other collections to further explore the website.
Next to the product descriptions, I also added a selection of products a customer might like.
Every collection page included the links to other collections to further explore the website.
Responsive Design
I created a responsive design to provide an optimal viewing experience on screens of different sizes. For mobile devices, I opted for a two-column layout.
Social Media
For the social media, I prioritized vibrant colors. Considering one of the main goals which is to create trustworthy relationships with the customers, I included the close-up shots of the products.
